The Brand



Royal sex scandals, ostentatious decadence. Kings, queens, barons and duchess rubbing shoulders with Industrialists and Tycoons. These were the times fuelled by too much of everything. And it was good.

It was a golden era where the lines between royal bloods and the “com- mon-folk” started blurring. As money shift- ed away from the monarchy into the hands

of visionaries, entrepreneurs and business magnets of the industrial revolution. These — by no mean — were common folks at all. For these people money was in no short supply, but it was their drive towards breaching the inner circles of the royalties to further attain power and dominance over their competitors that brought the two together:

One side searched for money; the other searched for unstoppable power; it was a perfect symbiotic relationship between the two. The Monarch Collection

represents their raison d’état – Power can be bought.

With designs representing the styles of the period, the Monarch Collection provides unprecedented access to the decadent yet calculative lifestyle of the era yet pushes it forward to new heights embodying our modern times.


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